What's included?
Everything in Foundation and Core, plus photos and footage of the patient journey from arrival to departure, and a 60-second promotional video. The promo includes a short on-camera message from someone at the practice. If someone is not comfortable on camera, a voiceover recorded in their own time works just as well.
Photos delivered within 2 weeks. Video within 1 month. Two rounds of amendments included.
Deliverables
- Everything in Foundation and Core
- Patient journey photography
- 60-second promotional video including interior and exterior footage, patient journey footage, and a short on-camera message or voiceover
- 30-second look and feel video
Patient journey
We will need someone to come in on the day to play the role of a patient. Long-standing patients, or friends and family of a staff member, work well. We do not need to film a full appointment, just the key stages repeated a couple of times for different angles.
Stages we capture
- Arriving at the practice
- Checking in with reception
- Waiting area
- Pre-tests
- Consulting room and eye test
- Frame selection
- Dispensing desk
- Leaving with their purchase
On camera message
A short message from the partner or practice manager, explaining why a patient should choose the practice. If you would prefer not to appear on camera, a voiceover recorded in your own time works just as well.
Interview question prompts If doing on camera
These are starting points, not a script. Speak naturally and in your own words.
- What do you think makes this practice different from other opticians?
- Why should someone choose an independent optician
- What specialist services do you offer that set you apart?
- A short welcome message to anyone thinking of visiting for the first time
- How would you sum up what this practice stands for in one or two sentences?
consent forms
Anyone appearing on camera, including patient volunteers and staff filmed during the patient journey, will need to sign a consent form before the shoot. We will provide these in advance. The practice holds the signed originals and sends us a copy to keep on file.
What we need from you
- Everything from Foundation
- Someone to play the role of a patient, a friend, family member, or a willing regular
- Consent forms signed by everyone appearing on camera before filming starts
- Let any regular patients know they may be in the background of filming that day and to let you know if they don’t want to be
- Please book out 30 minutes in the test room to capture the patient journey in there
On the day
Approximately 4 hours in total. The patient volunteer needs to be available for roughly an hour during the visit.
Cancellations and rescheduling
We understand plans change. If you need to cancel or reschedule, please let us know as early as possible. No charge for changes made more than 48 hours before the shoot. Cancellations within 48 hours may incur a fee to cover crew time and lost availability.
Crew notes
Request a shoot
Complete the request form with your preferred dates and a few details about the practice. We recommend giving us at least 4-6 weeks notice so we can get the right person booked in.
Request a shoot